While other daily vitamins typically try to fit the day’s entire daily requirement into a single tablet, the Lifescript approach consists of several tablets that have been combined to suit an individual’s “specific needs”. Those who are interested in receiving a custom-made supplement regimen, must answer questions on a survey on the Lifescript website. The company then advertises to calculate the results, and sends a shipment of these particular “packs” to the consumer’s home.

Those who are looking for more specific advice on nutritional changes may also speak with a customer service representative. Consumers may change their program at any time in order to make it compatible with life changes such as weight loss or training for a marathon.

Lifescript is likely to appeal to those who are unsure of exactly which vitamins they need most. Consumers may also enjoy the personalized, one-on-one phone service, although extensive online options are available as well.

Although the idea of a fully-customized supplement regimen shipped to your home each month is quite appealing, we found some of the questions in the Lifescript survey somewhat confusing. For example, it asks how many servings of meat, dairy, and fried foods you typically eat in one day. In this case, a person who eats large amounts of fried foods may have the same answer as someone who eats plenty of lean meats and dairy, but their vitamin and mineral intake would be completely different.

Consumers may also be somewhat put off by the prospect of swallowing numerous pills each day. While many high-quality vitamin regimens consist of several pills, those on the Lifescript plan may have to take as many as seven pills each day.

1. Customized vitamin profile
2. Online survey
3. Home delivery

1. Monthly auto-ship program
2. Customer service representatives available by phone to answer questions

• Vitamin profile is free
• Free trial sample
• Money-back guarantee
• Service Center available to answer questions

• Does not post testimonials
• Does not post clear pricing information
• Does not contain an ingredient to enhance true absorption

Consumers may be attracted to Lifescript by the promise of receiving a packet of vitamins that is advertised to be specifically designed for their particular needs. Although a person’s needs may be somewhat different than average if they are a very serious athlete or a woman who is pregnant, but generally, most of us require the same essential vitamins and minerals.

Unfortunately, what many products lack is an additional ingredient designed to enhance the absorption of vitamins and minerals. Without this advanced technology, consumers may not be getting the most out of their multivitamin.