Pure Essence Labs’ Life Essence contains: Vitamin A, Vitamin C, Vitamin D, Vitamin E, Vitamin K, Thiamin, Riboflavin, Niacin, Vitamin B-6, Folic Acid, Vitamin B-12, Biotin, Pantothenic Acid, Calcium, Magnesium, Zinc, Selenium, Copper, Manganese, Chromium, Molybdenum, Sodium, and Potassium.

It also contains additional minerals, bioflavonoids, plant enzymes, herbal extracts, co-nutrients, antioxidants, PhytoNutrients, and “Superfoods”, such as Spirulina, Barley, Kamut, Oat, and common Wheat Grass.

Although choline is not by strict definition a vitamin, it is an essential nutrient. Despite the fact that it exists in the human body in small amounts, choline must be consumed in the diet to maintain health. The majority of the body's choline is produced in the liver and found in specialized fat molecules known as phospholipids, the most common of which is lecithin.

Choline is needed for efficient fat metabolism. Deficiency leads to fats becoming trapped in the liver. Some scientists have suggested an increased dietary intake of choline may reduce the risk of cardiovascular disease, more evidence is still needed.

This product is likely to appeal to consumers who have heard about the benefits of antioxidants and are interested in increasing their intake. Although studies have shown several herbs to be particularly rich in antioxidants, many consumers are unaware that vitamins like C and E are valuable sources as well. For this reason, it may be more valuable to look for a high-quality supplement that contains a full range of essential vitamins and minerals, and consider an additional herbal supplement for added benefits.

According to the Life Essence’s label, consumers should take 2 pills with breakfast, one with lunch, and one with dinner for a total of four. It is difficult enough to remember to take one’s multivitamin once a day, much less three separate times. For greater convenience, consumers may want to look for a manufacturer that offers single-serving packages that can easily be stowed in a pocket or purse.

• Website posts a complete list of ingredients
• Fairly affordable at $29.99

• Website does not post testimonials
• No free trial sample available
• Manufacturer does not offer single-serving packets

Life Essence’s product description extols the virtues of phytonutrients and bioflavonoids, but unfortunately the manufacturer neglects to post any information on specific health benefits on its website. This may make it quite difficult for consumers to determine whether this product is truly effective or simply average.

In addition to posting results from clinical studies, most manufacturers of high quality supplements also include testimonials from satisfied customers. This not only offers other consumers reassurance of the product’s effectiveness, but it also offers a picture of how easy it is to incorporate a particular regimen into a busy lifestyle.